Many people complain
about advertisements as an obnoxious way for companies to invade our everyday
lives and cram their products down our throats, but that’s not all that
advertisements are good for. The advertisements on this list are excellent
examples of effective advertising strategies for social issue campaigns that
let their voices be heard in a most effective manner: visually.
A well-made advertisement
is designed to grab your attention and to remain in your memory long after
you’ve left it behind, and that is exactly what many of these social causes
need. Getting people to think and worry about various social and environmental
issues (or even simply getting them to be aware of them) is important for
raising public supporting and affecting meaningful changes. A few of these ads
are, in fact, commercial ads, but it’s still nice that they champion socially
or environmentally aware causes/products.
Just like with commercial
advertisements, having just the facts is not enough. They are important, but
the ad must also appeal to the observer’s emotions. Many studies have indicated
that emotion can have a powerful effect on memory formation, ensuring that
memories with emotion will last longer than those without.
 |
The Most Powerful Social
Issue Ads That Make You Stop And Think
Many people complain
about advertisements as an obnoxious way for companies to invade our everyday
lives and cram their products down our throats but that not all that
advertisements are good for The advertisements on this list are excellent
examples of effective advertising strategies for social issue campaigns that
let their voices be heard in a most effective manner visually
A well-made advertisement
is designed to grab your attention and to remain in your memory long after you ve
left it behind and that is exactly what many of these social causes need
Getting people to think and worry about various social and environmental issues
or even simply getting them to be aware of them is important for raising public
supporting and affecting meaningful changes. A few of these ads are in fact,
commercial ads, but it’s still nice that they champion socially or environmentally
aware causes products
Just like with commercial
advertisements, having just the facts is not enough They are important, but the
ad must also appeal to the observer s emotions. Many studies have indicated
that emotion can have a powerful effect on memory formation ensuring that
memories with emotion will last longer than those without
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