How to Choose Your Social Media Engagement Wisely

Social media has delved into the heart of many marketers. It has been hailed as the future of Internet Marketing and perhaps the future of marketing in general. As companies and individuals begin to develop or enhance their social media presence they overlook the importance of whom they engage with or choose to engage with. In my opinion this is just as important as how many people you have in your circles or groups or how many likes, views and pluses you have.

Social media marketers have become obsessed with the idea that the number of people in your campaign is the only thing that determines a successful social media campaign. That the most important thing about your account is to have tons of followers likes and shares. This is very true in some aspects. I do agree it is a very import and you do want all those things. I would suggest trying to obtain these lofty goals but do it with caution and with savvy. Make sure that when you do chose to try strike up engagement or a social media relationship make sure you try to seek out individuals, entities and companies that share your like interests, endeavors and goals. For example it you are in the legal profession seek out users that share your same profile. Seek out fellow litigators, law firms, legal publications and legal bloggers. Thusly not only do you have a better chance at actually gaining a beneficial relationship. You also stand a better chance of engaging in like and similar communication that is relevant to your business. So many social media workers are so gung-ho developing that huge following that they lose contact with the ultimate objective of social media’s platform which is to reach the target audience of your chosen profession or passion.