In a world of fragmented media and fierce competition , creating impact at retail will decide the gem. retail is the Last front where the business war becomes decisive .
Retail landscape continues to go throught transformation and shopping experience is now becoming more and more important for the consumers and the strategic importance of crating an impact at retail point just keeps increasing , no matter whether it is fast moving consumer products , consumer durables, luxury products, clothing, banking , telecom services or oil marketing companies.
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